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Is Neuromarketing Ethical?
When discussing neuromarketing, the topic is likely to come up: Is the commercial application of neuroscience ethically justified?
9 Books on Neuromarketing You Should Read
Neuromarketing. Definitely a hot topic. As it should be, in our opinion. As neuro is on the rise, marketeers are enabled to create better marketing. Being able to create the optimal marketing campaign makes our heart skip a beat.
Millward Brown Link Alternative
How do you measure whether your carefully crafted ad campaign ‘works’?
First, you need to define what ‘works’ means.
Traditionally, advertising research tended to focus on the message. Instead of measuring whether a campaign increases sales – which is hard – research shifted to intermediate effects such as brand awareness, message comprehension and reported feelings. Millward Brown’s Link is a well-known copy-testing framework that aims to capture many of these facets in one unified methodology.
Would You Like to be Certain about the Effectivity of your Marketing Campaign?
Then use EEG
Have you ever wondered if your marketing campaign would lead to the desired increase in sales and more positive brand attitudes?
Wondering about this is natural, if you look at the amount of surveys that are being held to measure the effectivity of an advertisement. However, many of these research methods cannot provide you with certainty about the advertisement’s effects. Why? Because we, people, are pretty bad at predicting our own (buying) behavior after watching an advertisement.
Which method is the best at predicting buying behavior, and gives you the most certainty? In this blog, we’ll put the most common methods to the rack. This way, you’ll know exactly which tools you should use to be even more certain of the effectivity of your media budget.
